The new John Lewis advert is amazing. I've seen it on my tv for the past week and I just never get bored of it. I think the whole idea is very clever, I love the song, I think it fits in really well with the theme of the advert and I love that there is a split screen which just fits together really well. I also really like the message that they are trying to give through the advert, what's important, doesn't change. I think the advert has been well put together and the contrast shown between the two different lifestyle's has been presented very well which I believe is down to the use of the splitscreen.